CompareImersian vs Wizart

Imersian vs Wizart: surface materials or the whole furnished room

Wizart is a materials and surface visualizer for walls, floors and ceilings. Imersian reads a shopper's room from one photo and places your real furniture, rugs and flooring in it at true scale.

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12points compared, side by side

The same living room in the Imersian Visualizer with an 8 by 10 foot abstract rug placed under the furniture at true scale, the chair and table legs standing on it

A shopper's living room photo with two armchairs, a round coffee table and a sofa, before a rug is placed

The short version

Choose Wizart if your range is finishing materials such as wallpaper, paint, tiles, wall panels, ceilings or flooring, and you want published self-serve Shopify plans with a free trial and a broad materials range. Choose Imersian if your catalog mixes furniture and decor with rugs, wall art, wallpaper, tiles or flooring, and you want shoppers to place them together at true scale in their own room photo. Imersian meters the room upload, so trying more products in the same room adds no cost. Competitor details checked against each company's public pages on 4 November 2026.

Wizart is a materials and surface visualizer: wall panels, wallpaper, paint, tile, flooring, ceilings, carpet, rugs, murals and art.
Placing furniture or other freestanding 3D products is not publicly documented for Wizart's visualizer. Imersian places furniture and decor alongside rugs, wall art, wallpaper, tiles and flooring in one room.
Wizart publishes self-serve Shopify plans with a monthly render quota and a SKU limit. Imersian's plans are on /pricing and are priced on room uploads.
Wizart's pricing page does not say what counts as a render. Imersian counts the room upload, not each product tried in it.
Both let shoppers use their own room photo or a ready-made room.
Competitor details checked against each company's public pages on 4 November 2026.

Who each suits

Wizart or Imersian: which fits your store?

Wizart is a materials and surface visualizer: wall panels, wallpaper, paint, tile, flooring, ceilings, murals and more, with published self-serve Shopify plans and a free trial. If your range is finishing materials, it is a good fit. Imersian suits stores whose catalog mixes furniture and decor with rugs, wall art, wallpaper, tiles or flooring, and who want shoppers to place them together at true scale in their own room photo.

Wizart

Imersian

How the room is understood

WizartApplies materials to the walls, floors and ceilings in the shopper's photo, or in one of 250+ ready-made interiors. Wizart also sells a developer Vision API that lists 3D room layout reconstruction among its capabilities.

ImersianReads the room's geometry once from one photo of the shopper's room, or the shopper picks a room template. Products then place, move and rotate without re-reading the room. Magic Eraser can remove existing furniture first.

Is the shown product the real product image or regenerated

WizartYour material textures, applied to the surface with real scale, perspective and pattern repeat. Products are managed in Wizart's catalog.

ImersianThe real product, placed in the room. Every product gets a model built from your existing product photos: rugs, flooring, wallpaper, wall art and other flat or surface products are converted free, and furniture and home decor models use credits. Placement itself is not redrawn by an image model.

True-to-scale placement

WizartYes for surfaces: Wizart describes renders with real scale, perspective and pattern. A Mural Visualizer is listed.

ImersianYes. True to scale from the room's geometry, with real shadows, and products sit in front of or behind what is already in the room.

Multiple products in one scene

WizartYes for materials and flat decor: wizart.ai lists a Multi-product Scene feature, and Compare Mode shows several materials side by side in one room. The plan table lists 1 to 2 surfaces by plan, with extra surfaces as an add-on.

ImersianYes. Several products in one room, including furniture, rugs, wall art, decor and lighting on walls and ceilings, then add them all to cart.

Move, rotate and swap after placement

WizartWizart lists Interactivity & Scaling as a feature and an add-on, and shoppers can switch materials. The controls are not detailed on its public pages.

ImersianYes. Shoppers move, rotate and swap products in the same room without re-reading it.

Cost as shopper usage grows

WizartPlans are published with a monthly render quota (5,000 to 60,000 from Basic to Premium) and a SKU limit; prices are on wizart.ai/pricing. The pricing page does not define what counts as a render.

ImersianPriced on room uploads, not on each product a shopper tries. Placing, moving and swapping products in an uploaded room is not counted, and room templates are not metered. See /pricing.

3D models required

WizartNo for materials: products are textures in Wizart's catalog. Furniture placement is not documented for its visualizer. Wizart separately lists an Interactive 3D Model product.

ImersianNone on your side. Imersian builds a model of every product from your existing product photos. Rugs, wall art, wallpaper, tiles and flooring are converted free; furniture and home decor models use credits, or you can supply your own.

Shopify setup

WizartSelf-serve: install the plugin, style the buttons, add products to your Wizart catalog and publish. The Shopify listing offers a 7-day free trial.

ImersianShopify app that syncs your products, with onboarding by our team, who check each product. Live within 2 weeks.

Other ecommerce platforms

WizartA WordPress plugin, a Visualizer API and custom integration are listed.

ImersianSupported through embeddable components and the API, activated with our team.

Analytics for the merchant

WizartAnalytics and reports are listed, with enhanced or advanced analytics shown as a plan row.

ImersianVisualizer and Assistant analytics in the Imersian Portal: sessions, product interactions and conversions. Advanced analytics unlock at higher monthly spend. See /pricing.

AI shopping assistant using the same room photo

WizartNot documented. Wizart lists smart search, filtering and a Related Products add-on.

ImersianYes, as a separate product. The AI Shopping Assistant reads room size, color palette, style and light from the shopper's photo, recommends products with the reason each fits, and hands the chosen one to the Visualizer.

Finishing materials and surfaces

WizartA core strength. Wizart covers wall panels, wallpaper, paint, tile, flooring, ceilings, carpet, rugs, murals and art, with a published self-serve plan and a free trial.

ImersianFlooring is laid across the shopper's room photo floor in perspective and wallpaper and tiles go on walls, alongside furniture and rugs. Imersian does not offer paint, ceilings or mural tools.

02The real difference

Products that stand in the room, not only surfaces

Wizart applies materials to walls, floors and ceilings; placing furniture or other freestanding products is not documented for its visualizer. Imersian reads the room's geometry once from one photo, so a sofa, a side table or a pendant light sits at true scale, and the shopper moves, rotates and swaps it.

Furniture, rugs, wall art, decor and lighting in one room
Add everything in the room to cart in one step

A sofa placed at true scale in an empty living room in the Imersian Visualizer, with rotate and drag controls — Products that stand in the room, not only surfaces

03Flooring

Flooring under the furniture already there

Both lay flooring into a shopper's photo. With Imersian the new floor runs in perspective beneath the rug and furniture already in the room, so the shopper sees it in context rather than in an empty space.

The same living room with light timber flooring laid by Imersian in perspective, the rug, furniture and speakers left in place — Flooring under the furniture already there

A shopper's living room photo with its original herringbone parquet floor — Flooring under the furniture already there

04Before placement

Clear the room first with Magic Eraser

Magic Eraser removes existing furniture from the shopper's photo and rebuilds the floor behind it, so new pieces go where the old ones were.

The same living room after Magic Eraser removed the ottoman, with the timber floor rebuilt underneath — Clear the room first with Magic Eraser

A living room with a green sectional sofa and a matching ottoman, before Magic Eraser — Clear the room first with Magic Eraser

Where Wizart is the better choice

Wizart is the stronger fit for a materials-led range.

06Switching

Switching from Wizart to Imersian

Three steps, with our team doing the product onboarding.

Connect your store

Sign up on the portal and install the Imersian Shopify app, which keeps your products in sync. On other platforms, our team activates the embeddable components and API with you.

Prepare your products

Rugs and other flat products need a top-down image and dimensions. Furniture models are built from the product photos you already have. Our team checks each product before it goes live.

Add the button and go live

The Visualizer opens from a button on your product pages and loads only when a shopper taps it. Typically you are live within 2 weeks.

1 photo

Room reconstruction from a single photo

Shoppers upload one photo of their room. Spatial AI reads the floor, walls, scale and light, then places products at true 1:1 size in that room, not a template scene. No app, no LiDAR.

Whole room

Multi-product styling, add all to cart

Rugs, furniture, wallpaper and decor can be placed together in one session, with a rug sitting correctly under an existing sofa. The shopper adds the whole look to cart in one step.

Photos in

3D models generated from product photography

The AI 3D Creator turns the product photos a retailer already has into 3D models, so a large catalog can go live without commissioning 3D production first.

More comparisons

Frequently Asked Questions

What is a good Wizart alternative?

If your catalog includes furniture or decor as well as rugs, wallpaper or flooring, Imersian places them together at true scale in the shopper's own room photo. If you sell finishing materials such as paint, ceilings or wall panels, Wizart stays the stronger fit.

How much does Wizart cost?

Wizart publishes its plans on wizart.ai/pricing, with a monthly render quota from 5,000 on Basic to 60,000 on Premium and a SKU limit on each plan; check that page for current prices. Imersian's Room Visualizer starts from A$490 a month (US$348, €300) and the AI Shopping Assistant from A$49 a month (US$35, €30). Both include 500 active products to start and scale with your catalogue. The Visualizer is priced on room uploads, not on each product a shopper tries, and room templates are not counted. Full plans are on /pricing.

Can Wizart place furniture in a room?

Not according to its public pages: Wizart's visualizer applies materials to walls, floors and ceilings, and placing furniture is not documented. Wizart separately lists an Interactive 3D Model product.

What is the difference between a Wizart render and an Imersian room upload?

Wizart's pricing page does not define what counts as a render. Imersian counts one room upload per photo a shopper uploads; every product placed, moved or swapped in that room is included, and room templates are not counted.

Is Wizart on Shopify?

Yes. The Wizart Room Visualizer is on the Shopify App Store with a 7-day free trial and a self-serve setup. Imersian also installs as a Shopify app, with our team onboarding and checking each product.

Does Imersian do paint or ceiling visualization?

No. Imersian lays flooring and puts wallpaper and tiles on walls, but it does not offer paint, ceiling or mural tools.

Judge it on the evidence

Solution

Try it on your own catalog

See your products in a real room

Start on the portal, or book a call and we'll show three of your products in a real room.

5.0 star rating on the Shopify App Store

Live within 2 weeks

Capel Rugs shoppers spend an average of 6.4 minutes in the visualizer