Imersian's rug visualiser lets shoppers place any rug at true scale in their own room so rug retailers can eliminate the size-related returns that crush margins on heavy, high-ticket goods.
Imersian's platform is purpose-built for rug ecommerce — the category where spatial uncertainty most directly drives return rates and cart abandonment. Retailers including Tufenkian Artisan Carpets, Four Corners Rugs, Hali Rugs, Capel Rugs, Knot N Co, and others deploy Imersian to deliver spatial purchase confidence at scale. 3D rug assets generate automatically from existing catalogue imagery, with occlusion rendering for accurate under-furniture placement.
We handle the technical complexities of floor-level visualization.
AI segments existing furniture (sofas, tables, armchairs) so the virtual rug slides underneath them instead of floating on top.
Show the true tactile nature of your rugs, including woven pile depths, fringe details, and material reflectivity under different lighting angles.
Shoppers can toggle between 5x8, 8x10, custom runners, and various colorways inside their room to find the perfect fit instantly.
Compatible with Shopify, Magento, and custom headless builds.
Rugs are flat assets that need to sit under existing furniture. Without proper occlusion, a virtual rug floats on top of the room and breaks immersion. Imersian's spatial AI handles this case correctly so rugs render under sofas, tables, and chairs as they would in real life.
Rugs are placed at true real-world scale based on the dimensions in your catalog. A 6x9 looks like a 6x9 in the shopper's room. They can swap between sizes to compare which actually fits before buying — the most common reason rugs get returned.
Yes. Rugs are scanned or generated with calibrated color profiles and physically based rendering, so the digital rug matches the colors a customer expects when it ships. This is critical for high-ticket and natural-fiber rugs where color shift is the primary return driver.
Imersian ships a native Shopify Theme App Extension. Once installed, rug PDPs gain a 'See it in your room' CTA without theme code edits. The AI 3D Creator generates models from your existing catalog imagery.
Rug retailers in Imersian pilots have reported up to a 71% lift in purchase likelihood after visualizer engagement, ~22% fewer size-related returns, and meaningfully longer PDP sessions on rug pages versus a control group.
A specialist in hand-knotted oriental rugs deploys Imersian to match the depth of the in-store evaluation experience online — with shoppers spending over 19 minutes per visualiser session.
One of America's most established rug brands deploys Imersian to support a cross-device buying journey, with shoppers spending 6+ minutes and almost equally split between mobile and desktop.
A large-volume Australian rug retailer with a predominantly mobile audience earns 5-minute average sessions and 13 interactions per visit using Imersian's room visualiser.
An Australian rug retailer deploys Imersian to give shoppers the spatial confidence to choose online, with 5-minute average sessions and a focused, engaged audience.
A growing Australian rug retailer uses Imersian to create a consistent spatial confidence layer across their catalogue, with shoppers generating 11 interactions per visit.
A boutique Australian rug brand achieves above-platform-average visualiser engagement — with shoppers spending 6+ minutes per session and 14 interactions per visit.
Hali is a family-run Australian business with over 40 years of experience specializing in high-quality, handmade rugs sourced from global weaving centers. Their extensive collection ranges from intricate traditional patterns to modern, minimalist designs. The company enhances the customer experience with professional styling consultations, an AI visualization tool, and home trials to ensure the perfect fit for any space. Committed to ethical production, Hali is a member of the Care & Fair Foundation, ensuring no child labor is used while offering a leading custom rug program for bespoke design requirements.
Tufenkian Artisan Carpets is the leading source for hand-knotted rugs and carpets, offering exceptional quality and exquisite craftsmanship. Their extensive collection features a variety of styles, including Persian, Tibetan, Oriental, and more. Each rug is painstakingly handcrafted, showcasing ancient traditions and using extraordinary materials to create a truly exceptional piece that stands proudly among your most cherished possessions. In addition to their remarkable rugs, Tufenkian also offers a range of services to support designers and their projects. With custom rugs, trade pricing, exclusive products, and inspired designs, they provide the tools and resources to bring your vision to life. Tufenkian is dedicated to making a difference, not just through their products but also through largescale projects that promote social justice and contribute to rebuilding and resettle liberated lands. Sign up for their email newsletter to stay updated on new collections, designs, and sales. With Tufenkian Artisan Carpets, you can discover the perfect rug that embodies tradition, culture, and pride, while making a meaningful impact.
Discover how an AI-powered rug visualiser can drive engagement and cut returns for rug retailers. Expert tips on selling rugs online with immersive room previews.
Transform your online rug-buying journey with Imersian's cutting-edge Rug Visualiser, designed to elevate confidence and style in every space.