Your shoppers love the rugs. They just can't tell if an 8x10 works under their sofa, so they hesitate, guess, or return the wrong size. Imersian's rug visualizer shows any rug at true scale in a photo of their room, and the AI Shopping Assistant helps them find the right one first.
Imersian is a spatial commerce platform for rug retailers. The AI Shopping Assistant narrows large rug catalogs through conversation on the storefront, then hands off to the Spatial AI Visualizer so shoppers see any rug at true scale in a photo of their own room, under their existing furniture. Rug retailers including Hali Rugs, Four Corners Rugs, Capel Rugs and The Rug Trader use it in production. It installs from the Shopify App Store, where it holds a 5.0 star rating, and 3D rug assets generate automatically from existing catalog imagery.
A rug anchors the room, and it is the hardest thing to buy from a flat photo. Shoppers can't judge size or color against their own floor, and a catalog of hundreds of designs gives them no way to narrow down. So they hesitate, buy the safe option, or return the wrong size.
We handle the technical complexity of floor-level visualization.
Out systems detect existing furniture (sofas, tables, armchairs) so the rug slides underneath with added realism them instead of floating on top.
Show the true tactile nature of your rugs, including woven pile depths, fringe details, and material reflectivity under different lighting angles.
Shoppers can toggle between 5x8, 8x10, runners, and colorways inside their room, driven by your variant configuration.
Shoppers clear the existing rug, or the whole furniture, out of their room photo before placing the new one. It works the same way in our furniture visualizer.
Hali Rugs, Double Studio, All Modern, Capel Rugs and The Rug Trader all run Imersian on their storefronts. Shoppers spend an average of 6.4 minutes in the visualizer. That is a shopper deciding, not browsing.
Imersian installs from the Shopify App Store, where it holds a 5.0 star rating. Manage everything in the Imersian Portal.
Install from the Shopify App Store, connect your catalog in the Imersian Portal, and the AI 3D Creator builds rug models from the imagery you already have.The AI Shopping Assistant can be live on your store within 30 minutes for many merchants; the visualizer is live in less than 48 hours.
Imersian is an AI rug visualizer built for rug retailers: shoppers photograph their room once and see any rug from your catalog placed at true scale under their existing furniture. It pairs the visualizer with an AI Shopping Assistant that narrows large catalogs through conversation, and it installs from the Shopify App Store, where it holds a 5.0 star rating. Rug retailers including Hali Rugs, Double Studio, Capel Rugs and All Modern Rugs use it in production.
Rugs are flat assets that need to sit under existing furniture. Without proper occlusion, a virtual rug floats on top of the room and breaks the illusion. Imersian's spatial AI handles this case correctly so rugs render under sofas, tables, and chairs as they would in real life.
Rugs are placed at true real-world scale based on the dimensions in your catalog. A 6x9 looks like a 6x9 in the shopper's room. They can swap between sizes to compare which actually fits before buying, so size doubt gets resolved before the order instead of in the returns queue.
Yes. Rugs are scanned or generated with calibrated color profiles and physically based rendering, so the digital rug matches the colors a customer expects when it ships. That matters most for high-ticket and natural fiber rugs, where color doubt keeps shoppers from committing.
Yes. Imersian installs from the Shopify App Store. Rug product pages gain a 'See it in your room' button without theme code edits, the AI 3D Creator generates models from your existing catalog imagery, and you manage everything in the Imersian Portal. For many merchants the AI Shopping Assistant is live within 30 minutes of install.
The AI Shopping Assistant narrows your catalog through conversation, then hands the shortlist straight to the rug visualizer so the shopper can see each rug in their own room. A shopper describes the room, the style and the budget; the Assistant finds matching rugs; one tap places them at true scale in a photo of the shopper's space. Discovery first, confidence second, all on your storefront.
Capel Rugs shoppers spend an average of 6.4 minutes in the visualizer, which is time spent deciding on a specific rug in their own room rather than browsing. Hali Rugs, Four Corners Rugs and The Rug Trader run Imersian in production, and the app holds a 5.0 star rating on the Shopify App Store.
American Oriental Rug
A specialist in hand knotted oriental rugs deploys Imersian to match the depth of the in-store evaluation experience online with shoppers spending over 19 minutes per visualizer session.
Capel Rugs
One of America's most established rug brands deploys Imersian to support a cross-device buying journey, with shoppers spending 6+ minutes and almost equally split between mobile and desktop.
All Modern Rugs
A large-volume Australian rug retailer with a predominantly mobile audience earns 5-minute average sessions and 13 interactions per visit using Imersian's room visualizer.
The Red Carpet
An Australian rug retailer deploys Imersian to give shoppers the spatial confidence to choose online, with 5 minute average sessions and a focused, engaged audience.
The Rug Trader
A growing Australian rug retailer uses Imersian to create a consistent spatial confidence layer across their catalogue, with shoppers generating 11 interactions per visit.
Knot N Co
A boutique Australian rug brand achieves above platform average visualizer engagement with shoppers spending 6+ minutes per session and 14 interactions per visit.
Hali Rugs
Hali is a family run Australian business with over 40 years of experience specializing in high-quality, handmade rugs sourced from global weaving centers. Their extensive collection ranges from intricate traditional patterns to modern, minimalist designs. The company enhances the customer experience with professional styling consultations, an AI visualization tool, and home trials to ensure the perfect fit for any space. Committed to ethical production, Hali is a member of the Care & Fair Foundation, ensuring no child labor is used while offering a leading custom rug program for bespoke design requirements.
Tufenkian
Tufenkian Artisan Carpets is the leading source for hand-knotted rugs and carpets, offering exceptional quality and exquisite craftsmanship. Their extensive collection features a variety of styles, including Persian, Tibetan, Oriental, and more. Each rug is painstakingly handcrafted, showcasing ancient traditions and using extraordinary materials to create a truly exceptional piece that stands proudly among your most cherished possessions. In addition to their remarkable rugs, Tufenkian also offers a range of services to support designers and their projects. With custom rugs, trade pricing, exclusive products, and inspired designs, they provide the tools and resources to bring your vision to life. Tufenkian is dedicated to making a difference, not just through their products but also through largescale projects that promote social justice and contribute to rebuilding and resettle liberated lands. Sign up for their email newsletter to stay updated on new collections, designs, and sales. With Tufenkian Artisan Carpets, you can discover the perfect rug that embodies tradition, culture, and pride, while making a meaningful impact.
Insight
Discover how an AI-powered rug visualizer can drive engagement and cut returns for rug retailers. Expert tips on selling rugs online with immersive room previews.
Insight
Transform your online rug-buying journey with Imersian's cutting-edge Rug Visualizer, designed to elevate confidence and style in every space.
Four Corners
Four Corners Rugs is a trusted brand that aims to make rugs affordable and approachable. Founded by Ari and Talla, these young entrepreneurs come from a family with over 38 years of experience in the rug industry. They wanted to change the way rugs were perceived, focusing on inclusivity, knowledge sharing, and friendly service. At Four Corners Rugs, you can expect honesty, personalized service, and expert knowledge. Whether you're a retail customer, a trade professional, or looking for a custom order, Four Corners Rugs has you covered. Ari is the design expert and can guide you through creating a custom rug, while Talla specializes in interior decorating and can help you pick the perfect rug for your space. With their extensive knowledge and attention to detail, you can trust that you'll be fully equipped to make the right purchase. Discover a wide selection of contemporary rugs at affordable prices, along with excellent customer service. Experience the difference with Four Corners Rugs.
