Furniture
Reduce furniture returns and increase online conversion with Imersian's spatial visualisation platform. Let shoppers validate scale, fit, and style before they buy.
Imersian vs Roomvo: a fair comparison for home retailers
Roomvo (Leap Tools) is the established visualizer in flooring and tile, with a large dealer network. Imersian is a spatial commerce platform for Shopify home retailers. They overlap on room visualization and differ on how the room is built, what else the platform does, and how you buy it.
13points compared, side by sideRoomvo is the incumbent room visualiser for flooring and tile, backed by a large dealer network and in-store tools. Imersian is a spatial commerce platform for Shopify home retailers: it reconstructs the shopper's room from one photo, places several products at true scale with correct occlusion, generates 3D models from product photography, adds an AI shopping assistant, installs as a native Shopify app and publishes its pricing. Retailers with dealer networks and showrooms should look hard at Roomvo; Shopify retailers selling rugs, furniture, wallpaper and décor online are the fit for Imersian.
- Both are photo-based, but Imersian reconstructs floor and wall geometry from the photo so products sit at true scale with correct occlusion.
- Imersian generates 3D models from existing product photography; Roomvo's public materials do not describe this.
- Imersian installs natively from the Shopify App Store (5.0 stars) and publishes pricing; Roomvo is a custom embed with demo-gated pricing.
- Roomvo is the stronger fit for flooring brands with dealer networks, kiosks and showroom tools.
- Imersian adds an AI shopping assistant for catalogue discovery, which Roomvo does not publicly offer.
Roomvo
Imersian
Who it is built for
RoomvoSurface category only: Flooring, tile, paint, wallpaper, rug; strongest in flooring.
ImersianShopify and Shopify Plus home retailers with large catalogues: rugs, furniture, wallpaper and wall décor, home décor.
How the room is created
RoomvoShopper uploads a room photo or picks a pre-built scene; products are applied to that image.
ImersianYes. One shopper photo; Spatial AI reconstructs floor and wall planes, scale and ambient light.
Multiple products in one room
RoomvoYes. Roomvo's feature sheet describes layering product types, for example rugs and art over floors.
ImersianYes. Rugs, furniture, wallpaper and décor in one session; a rug sits under an existing sofa. Add all to cart.
3D models from product photos
RoomvoNo
ImersianAI 3D Creator generates 3D models from existing product photography; team QA before go-live.
Removing existing furniture from the photo
RoomvoNo
ImersianMagic Eraser removes existing furniture from the shopper's photo.
Placement Accuracy
RoomvoRoomvo in comparison is less accurate in terms of placement and scale.
ImersianImersian's spatial AI and 3d reconstruction allows 95% accuracy rate
AI shopping assistant
RoomvoNo
ImersianAI Shopping Assistant narrows a large catalogue by style, room and budget, then hands off to the visualiser.
Shopify integration
RoomvoCustom embed; no Shopify App Store
ImersianNative Shopify Theme App Extension (apps.shopify.com/imersian, 5.0 stars, 8 reviews, Aug 2026). Web components and API for other platforms.
Pricing
RoomvoNot published; demo-gated.
ImersianAI Assistant starting US$35, Room Visualizer starting US$348.
Time to go live
RoomvoMultiple Weeks
ImersianMost merchants live in under a week.
In-store and dealer tools
RoomvoYes: Kiosk, Sites, Catalog, CRM (PRO) and an ERP for flooring dealers.
ImersianOnline-first, with QR code integrations for in store experiences
Augmented Reality
RoomvoNot provided
ImersianYes, due to 3D enabled products
Multi-Category Visualizer
Roomvoyes, with additional cost per category
ImersianYes, for all customers
How Imersian approaches the problem
1 photo
Room reconstruction from a single photo
Shoppers upload one photo of their room. Spatial AI reads the floor, walls, scale and light, then places products at true 1:1 size in that room, not a template scene. No app, no LiDAR.
Whole room
Multi-product styling, add all to cart
Rugs, furniture, wallpaper and decor can be placed together in one session, with a rug sitting correctly under an existing sofa. The shopper adds the whole look to cart in one step.
Photos in
3D models generated from product photography
The AI 3D Creator turns the product photos a retailer already has into 3D models, so a large catalogue can go live without commissioning 3D production first.
Judge it on the evidence
Spatial AI Visualizer
Lift conversion on high-ticket products with Imersian's spatial visualiser. Shoppers validate scale, fit, and style in their own room — before they add to cart.
How Capel Rugs Serves a Cross-Device Buying Journey with Room Visualisation
One of America's most established rug brands deploys Imersian to support a cross-device buying journey, with shoppers spending 6+ minutes and almost equally split between mobile and desktop.
6.4 minAverage session duration
Ready to Upgrade?
Judge it on your own catalog
Book a 30-minute working session and we'll run your products through the Room Visualiser live, or start with the AI Assistant today.
Native Shopify app, 5.0-star rated
Most merchants live in under a week
5 Star Rated on SShopify App Store