Imersian Visualizer
Shoppers see your products at true scale in a photo of their own room, with no app to download. A 3D product visualizer for Shopify. Book a demo.
Imersian vs Threekit: the shopper's room vs the configured product
Threekit configures and quotes complex products in 3D and AR for manufacturers. Imersian reads a shopper's room from one photo and places your real products in it at true scale.
12points compared, side by side
Rug placed at true scale
Shopper's roomOne photo of the shopper's room. Imersian places the rug at true scale, under the furniture already there.
Threekit or Imersian for a home retailer? If you sell rugs, furniture, wall art, wallpaper, tiles or flooring and your shoppers' question is whether it will fit and look right in their room, Imersian is built for that: shoppers upload one photo of their room and place your real products at true scale, with no 3D work on your side: models are built from your existing product photos, and flat products like rugs are converted free. Choose Threekit if you sell configurable products with option rules and pricing logic, quote through dealers or reps, or want virtual photography from 3D models across many product lines. Competitor details checked against each company's public pages on 4 November 2026.
- Threekit describes itself as an AI-native configure-price-quote (CPQ) platform for manufacturers, with 3D, AR and virtual photography for configurable products.
- Imersian reads the shopper's own room once from one photo, so products sit at true scale and can be moved, rotated and swapped without re-reading the room.
- With Imersian, there is no 3D work on your side: models are built from your existing product photos, and rugs, flooring, wallpaper, wall art and other flat or surface products are converted free. Threekit's visuals run on 3D models.
- Threekit is built for configurable products: option rules, pricing logic and quotes for sales teams, dealers and buyers. Imersian is not a CPQ tool.
- Threekit pricing is custom and quoted on request. Imersian's plans are on /pricing and priced on room uploads. Imersian goes live within 2 weeks.
- Competitor details checked against each company's public pages on 4 November 2026.
Who each suits
Threekit or Imersian: which fits your business?
Threekit is an AI-native configure-price-quote platform for manufacturers: valid configurations, pricing rules and branded quotes for sales teams, dealers and buyers, with 3D, AR and virtual photography on top. Imersian is a room visualizer for home retailers: shoppers upload one photo of their room and place your real rugs, furniture, wall art and flooring in it at true scale. They answer different questions, and some businesses need both.
Threekit
Imersian
How the room is understood
ThreekitAR places the 3D product in the shopper's space through a smartphone, no app required. Threekit Spaces is a room planner where buyers draw a space on a grid, to the inch.
ImersianReads the room's geometry once from one photo of the shopper's room, or the shopper picks a room template. Products then place, move and rotate without re-reading the room. Magic Eraser can remove existing furniture first.
Is the shown product the real product image or regenerated
ThreekitRendered from the product's 3D model, including the options the buyer configures. Virtual Photographer uses AI-enhanced rendering to make images from 3D files.
ImersianThe real product, placed in the room. Every product gets a model built from your existing product photos: rugs, flooring, wallpaper, wall art and other flat or surface products are converted free, and furniture and home decor models use credits. Placement itself is not redrawn by an image model.
True-to-scale placement
ThreekitAR places products in the buyer's space; how scale is handled is not covered on its AR page. Spaces room drawing works to the inch.
ImersianYes. True to scale from the room's geometry, with real shadows, and products sit in front of or behind what is already in the room.
Multiple products in one scene
ThreekitThreekit Spaces lets buyers build and place custom products such as cabinets, doors, windows and appliances in a drawn room. Several products together in one AR view is not documented.
ImersianYes. Several products in one room, including furniture, rugs, wall art, decor and lighting on walls and ceilings, then add them all to cart.
Move, rotate and swap after placement
ThreekitBuyers change options, materials, colors and dimensions in real time and can place the configured product in their space. Move and rotate controls in AR are not described.
ImersianYes. Shoppers move, rotate and swap products in the same room without re-reading it.
Is pricing public
ThreekitNo. Threekit says pricing is custom and varies with product count, visualization type, timeline and budget. A free-to-install Shopify listing says additional charges may apply.
ImersianPriced on room uploads, not on each product a shopper tries. Placing, moving and swapping products in an uploaded room is not counted, and room templates are not metered. See /pricing.
3D models required
ThreekitYes. Visuals run from 3D models, colors, materials and business rules. Threekit can build products from SIF file data, and Virtual Photographer makes images from 3D files.
ImersianNone on your side. Imersian builds a model of every product from your existing product photos. Rugs, wall art, wallpaper, tiles and flooring are converted free; furniture and home decor models use credits, or you can supply your own.
Shopify setup
ThreekitA Shopify App Store app, Threekit 3D Configuration & AR, free to install with additional charges possible. It is intended for Threekit customers or those given Threekit assets. Setup time is not publicly documented.
ImersianShopify app that syncs your products, with onboarding by our team, who check each product. Live within 2 weeks.
Other ecommerce platforms
ThreekitThreekit lists Salesforce, Shopify, Magento, BigCommerce, Oracle Commerce Cloud, WooCommerce, commercetools and SAP, plus ERP integration.
ImersianSupported through embeddable components and the API, activated with our team.
Analytics for the merchant
ThreekitNot detailed on the pages we checked. Threekit's AI Guided Selling and AI Discovery are described, and its platform pages cover configure, price, quote and handoff.
ImersianVisualizer and Assistant analytics in the Imersian Portal: sessions, product interactions and conversions. Advanced analytics unlock at higher monthly spend. See /pricing.
AI shopping assistant using the same room photo
ThreekitThreekit offers AI Guided Selling, an agent that steers buyers and sales reps toward product choices, and AI Discovery for recommendations. A room-photo assistant for home shoppers is not documented.
ImersianYes, as a separate product. The AI Shopping Assistant reads room size, color palette, style and light from the shopper's photo, recommends products with the reason each fits, and hands the chosen one to the Visualizer.
Configure, price and quote
ThreekitA core strength. Threekit describes itself as an AI-native CPQ platform for manufacturers: valid configurations, role-based pricing and branded quotes for sales teams, dealers and website visitors.
ImersianNot offered. Imersian is a room visualizer for home retailers, not a configure-price-quote system.
The shopper's real room, not a drawn one
Threekit places the configured product through AR on the phone, and its Spaces planner lets buyers draw a room on a grid to the inch. Imersian works from a photo of the room the shopper already has. It reads the geometry once, so products sit at true scale with real shadows, in front of or behind the furniture already there.
- Several products in one room, including lighting on walls and ceilings
- Move, rotate and swap without the room being read again
A rug placed by Imersian under existing furniture, with matching perspective and shadows.
Replace what is there, not only add to it
Magic Eraser removes existing furniture from the shopper's photo and rebuilds the floor behind it, so a new sofa or rug is judged where it will actually go.
Removed with Magic Eraser
Ottoman in the roomMagic Eraser takes existing furniture out of the shopper's photo before new products go in.
Rugs and flooring without 3D work
Threekit's visuals run on 3D models, colors, materials and business rules. With Imersian, rugs, wall art, wallpaper, tiles and flooring are shown from your own product images and converted free, and furniture models are built from your existing product photos.
New floor, same room
Original floorFlooring laid across the shopper's own photo in perspective. The rug and furniture stay where they are.
Where Threekit is the better choice
Where Threekit is the better choice
Threekit is the stronger fit if you sell like a manufacturer.
Switching from Threekit to Imersian
Three steps, with our team doing the product onboarding.
Connect your store
Sign up on the portal and install the Imersian Shopify app, which keeps your products in sync. On other platforms, our team activates the embeddable components and API with you.
Prepare your products
If you hold 3D files of your products, you can supply them. Rugs and other flat products need a top-down image and dimensions. Furniture models are built from the product photos you already have. Our team checks each product before it goes live.
Add the button and go live
The Visualizer opens from a button on your product pages and loads only when a shopper taps it. Typically you are live within 2 weeks.
How Imersian approaches the problem
1 photo
Room reconstruction from a single photo
Shoppers upload one photo of their room. Spatial AI reads the floor, walls, scale and light, then places products at true 1:1 size in that room, not a template scene. No app, no LiDAR.
Whole room
Multi-product styling, add all to cart
Rugs, furniture, wallpaper and decor can be placed together in one session, with a rug sitting correctly under an existing sofa. The shopper adds the whole look to cart in one step.
Photos in
3D models generated from product photography
The AI 3D Creator turns the product photos a retailer already has into 3D models, so a large catalog can go live without commissioning 3D production first.
- Imersian vs CylindoCylindo is a 3D viewer, configurator and content platform for furniture brands. Imersian reads a shopper's room from one photo and places your real products in it at true scale.
- Imersian vs RoomvoRoomvo is a surface and materials visualizer with a large dealer and showroom network. Imersian reads a shopper's room from one photo and places your real furniture, rugs and flooring in it at true scale.
- Imersian vs WizartWizart is a materials and surface visualizer for walls, floors and ceilings. Imersian reads a shopper's room from one photo and places your real furniture, rugs and flooring in it at true scale.
Frequently Asked Questions
What is the difference between Threekit and Imersian?
Threekit configures, prices and quotes complex products in 3D for manufacturers. Imersian places finished products in a photo of the shopper's own room at true scale, for home retailers. Imersian is not a CPQ tool.
How much does Threekit cost?
Threekit does not publish prices. It says pricing is custom and varies with product count, visualization type, timeline and budget, and its Shopify app is free to install with additional charges possible. Imersian's Room Visualizer starts from A$490 a month (US$348, €300) and the AI Shopping Assistant from A$49 a month (US$35, €30). Both include 500 active products to start and scale with your catalogue. The Visualizer is priced on room uploads, not on each product a shopper tries, and room templates are not counted. Full plans are on /pricing.
Is there a Threekit alternative for home decor retailers?
Yes. If you sell rugs, furniture, wall art, wallpaper or flooring and do not need configure-price-quote, Imersian lets shoppers place your products in their own room from one photo, with no 3D work on your side.
Does Imersian configure products or produce quotes?
No. Imersian does not handle option rules, pricing logic or quotes. If you need those, Threekit is built for them.
Does Threekit work with Shopify?
Yes. Threekit has a Shopify App Store app, Threekit 3D Configuration & AR, intended for Threekit customers or those given Threekit assets. Imersian also installs as a Shopify app that keeps your products in sync.
Do I need 3D models to use Imersian?
No 3D work is needed on your side. Rugs, wall art, wallpaper, tiles and flooring are shown from your own product images and converted free. For furniture and decor, Imersian builds a model from your existing product photos, using credits, or you can supply your own 3D files.
Judge it on the evidence
Outdoor Furniture
Shoppers place lounges, dining settings and umbrellas at true scale on their own patio from one photo. The same Room Visualizer works indoors and outdoors.
Wallpaper
Add a wallpaper visualizer to your store. Shoppers cover their own wall with your designs at true pattern scale from one photo. No app. Live in less than 48 hours.
Try it on your own catalog
See your products in a real room
Start on the portal, or book a call and we'll show three of your products in a real room.
5.0 star rating on the Shopify App Store
Live within 2 weeks
Capel Rugs shoppers spend an average of 6.4 minutes in the visualizer