Most Tools Expect an Empty Room. Yours Won’t Be.

Yes. While primarily used for large furniture like sofas and tables, the AI can detect and segment existing rugs, allowing shoppers to visualize new flooring options without their current decor interfering.

Imersian uses a proprietary generative AI model optimized for interior spaces. When an object is removed, the model analyzes the surrounding textures — wood grain, tile patterns, wall paint — to seamlessly reconstruct the occluded area in real time.

Absolutely. Magic Eraser is fully integrated into our Shopify app. It deploys directly to your product pages with a single click, requiring no custom development or 3D expertise on your end.

Magic Eraser runs in seconds in the shopper's browser. They tap the furniture they want gone and the AI segments and removes it without leaving the product page or installing an app.

It sits inside the Imersian Visualizer flow as the room-preparation step. Shoppers who arrive at a furniture PDP can clear their existing sofa or table before placing the new product in 3D, eliminating the 'cluttered overlay' problem that breaks immersion.

Standard AR tools are built for additive placement — they assume an empty room and overlay new products on top of whatever is already there. Magic Eraser is built for the real-world replacement use case: shoppers remove their existing furniture first, then place the new piece into a clean, reconstructed space. The other key difference is edit history. Standard AR is stateless — each placement is independent. Magic Eraser tracks every removal as a named edit state, so shoppers can step backward, restore a previous version of the room, and try a different removal path. The process is recursive and non-destructive, which is critical for considered purchases like sofas and rugs where shoppers want to explore multiple options before committing.