Magic Eraser

Most Tools Expect an Empty Room. Yours Won’t Be.

Your shoppers already have furniture in their room. Magic Eraser removes existing pieces from their photo in seconds, giving them a clean canvas to visualize your products at true to scale and giving furniture and decor retailers the most persuasive visualization in ecommerce.

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01The Visualization Barrier

Replace the Room. Sell the Vision.

Real people live in furnished homes, and most visualization tools struggle when the room is cluttered. Our assistant works with what shoppers have, removing unwanted furniture or visual distractions while keeping real world lighting, perspective, and layout intact.

Magic Eraser solves this before the visualization even starts. Shoppers clear their space first, then place your product into a clean, true to scale room. The result is a preview that actually looks like their home and not a cluttered showroom floor.

Works before the visualizer session begins and not as an afterthought
Removes any object: sofas, rugs, tables, lamps, and more
Reconstructs floors and walls behind removed items automatically
No app download, no manual masking, no specialist equipment

See how it fits into the Spatial Visualizer

02Capabilities

Intelligent spatial clearing before and during visualization

Effortless One Tap Removal

Shoppers simply tap any object in their room photo to erase it instantly. Imersian AI handles the hard work automatically, no manual selecting, no complex editing tools, and no hassle. Works perfectly on sofas, rugs, tables, and decor.

Seamless Background Healing

When an object is removed, Imersian AI doesn't just leave a blank space. It intelligently reads the environment to reconstruct textures and patterns in real time, ensuring the final image looks entirely natural.

Flexible Edit History

Change your mind? No problem. Every item removed is saved in a visual timeline. Shoppers can easily step backward, restore a previous look, or try a different path with zero commitment and no starting over.

Native Browser Integration

No app downloads, no installations, no drop offs. The software deploys directly into your existing storefront experience. Shoppers try out products instantly on their mobile browsers without ever leaving the page.

03Comparison

Standard AR Overlay

Imersian

Room preparation before placement

Standard AR OverlayNo room preparation and overlays new product on top of existing clutter

ImersianRemoves existing furniture and objects before visualization begins

Replace existing furniture

Standard AR OverlayCannot remove existing items and new product floats on top of old furniture

ImersianShoppers remove their current sofa, then place the new one in its exact spot

Undo and iterate

Standard AR OverlayNo edit history so mistakes require starting the session from scratch

ImersianFull non destructive edit history lets you step back, restore, and try a different removal path

Floor and wall reconstruction

Standard AR OverlayNo reconstruction so removed areas leave visible gaps or artifacts

ImersianGenerative AI fills removed areas with matching floor and wall textures automatically

Session state

Standard AR OverlayStateless so each placement is independent with no session memory

ImersianPersistent edit timeline across the full session where shoppers can compare design states

Shopper friction

Standard AR OverlayOften requires app install or live camera feed resulting in high drop xoff before first interaction

ImersianBrowser native, no app download, works on any uploaded room photo

See Magic Eraser in action

04Real Results

3x increase in spatial engagement.

45%Higher purchase intent

05Next Step

Integrate Magic Eraser today

Join the top furniture retailers using spatial AI to drive higher conversions.

Book a Strategy Call See it in the Spatial Visualizer

Live in less than 48 hours

5.0 stars on the Shopify App Store

No app for shoppers

06How It Works

Clear the room, then design it

Upload and analyze the space

The shopper uploads a room photo. Spatial AI maps the floor layout, perspective boundaries, and identifies all existing furniture and objects and flagging them as candidates for removal before the visualization session begins.

Remove objects by tap or prompt

Shoppers tap any object to remove it, or type a text prompt like 'remove the coffee table'. The AI segments the item, removes it, and reconstructs the floor and wall behind it with matching textures in seconds, in the browser.

Iterate freely with full edit history

Every removal is saved as a named edit state: Original, Edit 1, Edit 2. Shoppers can step backward through their history, restore any previous state, and try a different removal path and the process is recursive and non-destructive. Remove one item, preview the result, undo it, remove a different item instead. No commitment required.

Place products and check out

With the room cleared, new products are placed on a clean canvas at true to scale. The product list calculates the total room package price and syncs directly to the Shopify checkout cart.

07Comparison

Remove armchairs before designing

After

Before

Frequently Asked Questions

Does Magic Eraser work for rugs and flooring?

Yes. While primarily used for large furniture like sofas and tables, the AI can detect and segment existing rugs, allowing shoppers to visualize new flooring options without their current decor interfering.

How does it handle complex backgrounds?

Imersian uses a proprietary generative AI model optimized for interior spaces. When an object is removed, the model analyzes the surrounding textures like wood grain, tile patterns, wall paint to seamlessly reconstruct the occluded area in real time.

Is this feature available for Shopify merchants?

Absolutely. Magic Eraser is fully integrated into our Shopify app. It deploys directly to your product pages with a single click, requiring no custom development or 3D expertise on your end.

How long does Magic Eraser take to clean a room photo?

Magic Eraser runs in seconds in the shopper's browser. They tap the furniture they want gone and the AI segments and removes it without leaving the product page or installing an app.

Where in our funnel does Magic Eraser sit?

It sits inside the Imersian Visualizer flow as the room preparation step. Shoppers who arrive at a furniture PDP can clear their existing sofa or table before placing the new product in 3D, eliminating the 'cluttered overlay' problem that breaks immersion.

How is Magic Eraser different from standard AR visualization?

Standard AR tools are built for additive placement so they assume an empty room and overlay new products on top of whatever is already there. Magic Eraser is built for the real world replacement use case: shoppers remove their existing furniture first, then place the new piece into a clean, reconstructed space.

The other key difference is edit history. Standard AR is stateless so each placement is independent. Magic Eraser tracks every removal as a named edit state, so shoppers can step backward, restore a previous version of the room, and try a different removal path. The process is recursive and non-destructive, which is critical for considered purchases like sofas and rugs where shoppers want to explore multiple options before committing.

Key Takeaways

Removes existing furniture and objects from room photos automatically before new product placement, enabling a clean canvas for visualization.
Critical for furniture retailers, shoppers can digitally clear their space before placing replacement pieces, addressing the most common furniture use case.
Works with any room photo uploaded by the shopper without specialist capture equipment or manual selection tools.
Eliminates the visual confusion of placing a new product on top of existing furniture in room visualization sessions.
Enables the 'replace, not add' purchase journey that characterizes considered furniture and rug buying decisions.

Replace the Room. Sell the Vision.

Works before the visualizer session begins and not as an afterthought

Removes any object: sofas, rugs, tables, lamps, and more

Reconstructs floors and walls behind removed items automatically

No app download, no manual masking, no specialist equipment

Key Takeaways

Removes existing furniture and objects from room photos automatically before new product placement, enabling a clean canvas for visualization.

Critical for furniture retailers, shoppers can digitally clear their space before placing replacement pieces, addressing the most common furniture use case.

Works with any room photo uploaded by the shopper without specialist capture equipment or manual selection tools.

Eliminates the visual confusion of placing a new product on top of existing furniture in room visualization sessions.

Enables the 'replace, not add' purchase journey that characterizes considered furniture and rug buying decisions.

Most Tools Expect an Empty Room. Yours Won’t Be.

Replace the Room. Sell the Vision.