Hali Rugs Brings Its Craftsmanship Into the Future with Imersian’s Rug Visualizer

Who Is Hali Rugs?

For more than 40 years, Hali has been a staple of Australia’s interiors scene.
Their collections span generations: hand-knotted Persian masterpieces, contemporary wool flatweaves, and modern reinterpretations of global textile traditions.

But heritage doesn’t mean staying still.
Hali recognised a shift in how customers research, compare, and commit, especially for investment pieces like rugs. Their goal wasn’t to replace the sensory richness of in-store browsing. It was to bring that confidence online.

To do that, they needed technology that honoured craftsmanship while elevating the customer experience. Imersian was the perfect fit.

The Challenge

Hali’s wishlist was simple, but sophisticated:

• A way for customers to preview rugs in their actual rooms
• True-to-scale accuracy that reduces size confusion
• Compatibility with existing catalogue images (no photography overhaul)
• A smooth, mobile-first interface
• Minimal setup time

Why Hali Chose Imersian

Imersian delivered all of that, plus a layer of design magic shoppers feel immediately.

With the Rug Visualizer, Hali can:

• Convert flat-lay or lifestyle images into interactive 3D rugs in minutes
• Let customers rotate, scale, and style rugs inside their homes
• Offer real-time AR viewing for life-size clarity
• Build trust while reducing returns and guesswork

It’s not about adding tech for tech’s sake. It’s about modernising a brand story already rich in artistry

The Impact: Craft Meets Clarity

Hali has always helped customers discover rugs that feel personal.
Now, customers can imagine those pieces in their own homes before they buy — a shift that’s changing how people shop:

• Longer browsing sessions
• More meaningful product interaction
• Faster, more confident decision-making
• Fewer “I hope this works” purchases

It’s storytelling, modernised.

And it’s proving that immersive shopping isn’t just for trendsetters but for any brand that wants to meet customers where they are.

Why This Matters for Rug Retailers Everywhere

Published industry figures point the same way:

• 94% average conversion lift for merchants who add 3D content to their stores, according to Shopify (May 2022). A platform average, not a Hali result.
• 5% lower return rate for Gunner Kennels after it added 3D models and AR to its product pages, per Shopify's case study.
• Two-thirds of shoppers say they are less likely to return a product after using AR, in a 2022 survey of 4,028 shoppers commissioned by Snap and Publicis Media (Retail Dive). Self-reported.

As homeware becomes increasingly digital-first, brands like Hali are setting the benchmark for what “good” looks like online.

Looking Ahead

With Imersian’s ecosystem , including Magic Eraser, AR Viewer, and high-fidelity room images from HD Render, Hali is building a digital experience that feels premium, intuitive, and unmistakably theirs.

Whether you're a first-time homeowner, a designer sourcing options, or someone simply refining your space, rug shopping just became a whole lot easier.