Augmented Reality
Let shoppers place furniture, rugs, and decor in their own rooms before they buy. Imersian's spatial visualisation runs browser-native and no app download required.
Definition
Occlusion (in 3D)
In Augmented Reality, occlusion is the ability of digital 3D objects to be realistically hidden or obscured by real-world physical objects in the user's environment.
For example, if a virtual rug is placed on the floor using our rug visualizer, proper occlusion ensures that the legs of an existing physical coffee table appear in front of the rug, rather than the rug awkwardly floating on top of the table legs. This is crucial for maintaining immersion and realism in spatial commerce applications.
Related terms
Where this shows up in the product
What NVIDIA's Neural Reconstruction Reveals About the Future of 3D Visualization
NVIDIA's Omniverse NuRec is pushing neural reconstruction 3D visualization to new heights; converting real-world sensor data into photorealistic Gaussian splatting scenes that power physical AI for robotics and autonomous vehicles. The same foundational technology is reshaping how consumers experience products online. Imersian's spatial AI platform brings this same generation of visualization intelligence to furniture and rug retail, giving shoppers the confidence to buy.
What Is Spatial Commerce? The Complete Guide for Home Retailers
Spatial commerce is the emerging category of ecommerce technology that uses 3D, AR, and spatial AI to let shoppers experience products in real-world contexts before purchasing. This guide defines the term, explains how it differs from standard AR or 3D visualization, and outlines why it matters most for home and furniture retail.