How All Modern Rugs Converts a Mobile First Audience with Room Visualization
A large-volume Australian rug retailer with a predominantly mobile audience earns 5-minute average sessions and 13 interactions per visit using Imersian's room visualizer.
All Modern Rugs is a large-volume Australian rug retailer with a mobile-dominant customer base. After deploying Imersian's rug visualizer, shoppers spend 5 minutes per session on average — actively placing rugs in their own rooms, switching between products, and comparing options. With 13 interactions per visit, the audience is using the tool as a genuine decision-support mechanism rather than a passive browsing experience.
Key Takeaways
- All Modern Rugs shoppers spend 5 minutes per visualizer session on mobile — strong dwell time for a device category that typically drives shorter interactions.
- 13 product interactions per session: shoppers actively compare products, test placements, and adjust sizing across each visit.
- The visualizer delivers spatial confidence on mobile, the dominant device for this audience, without sacrificing engagement depth.
- High-volume catalogue retailers benefit from the visualizer's ability to create a consistent decision-support experience across every product page simultaneously.
- Five-minute mobile sessions represent a shift from passive browsing to active decision-making.
All Modern Rugs: Turning Mobile Browsers into Confident Buyers with Imersian
All Modern Rugs is a large-volume Australian rug retailer with a broad, predominantly mobile audience. Shoppers browse, compare, and buy on their phones — which means the rug-buying experience has to work beautifully on a small screen, hold attention, and build enough confidence to close the sale without a desktop follow-up.
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The Mobile Engagement Challenge
Across Australian retail, mobile is now the dominant browsing device. But for furniture and homewares, mobile sessions are typically:
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