Imersian Visualiser 2.0 | Spatial AI for Product Visualisation & eCommerce
The AI-powered visualisation platform that transforms home shopping with real-scale accuracy, lighting realism, and instant integration for retailers.
Ven Iyer
Co-Founder
The most accurate spatial AI for Product Visualisation & eCommerce
After months of building and testing, we’re proud to launch Imersian Visualiser 2.0, powered by our advanced Spatial AI model.
This release marks a major leap forward in how shoppers experience products in their own spaces. It’s faster, smarter, and more human, because design shouldn’t just look good, it should feel right.
The Future of Design, Seen Through One Image
Imagine peering through a tiny keyhole and understanding the entire shape of the room behind it. That is what single image 3D reconstruction does. It gives computers the power to perceive space, depth, and structure from just one photograph.
Traditional AI systems view the world in 2D, missing the scale and context our brains intuitively grasp. Reconstructing a full 3D scene from a single image has long been an unsolved challenge, a mix of computer vision, inference, and spatial understanding that has stumped even advanced AI models (Toloka AI)
Old Limitations, New Possibilities
Until recently, most 3D tools depended on massive labelled datasets or rigid architectural rules such as assuming walls always meet at right angles (the “Manhattan world” model). That worked for boxy rooms, but not for the eclectic, asymmetrical spaces real people live in.
These assumptions limited accuracy, creativity, and ultimately, commercial value.
Imersian Visualiser 2.0: A Leap Beyond
Our proprietary spatial AI reconstructs real-world environments from a single image in true scale, with real lighting, and without LiDAR or tedious calibration.
In simple terms, our spatial AI automatically understands room layout, lighting, and scale from a single photo, creating visuals so natural, customers feel like the product is already home.
Retailers, designers, and developers can now bridge the gap between imagination and reality, transforming ecommerce, interior design, and AR.
For retailers, it’s the ultimate plug-and-play solution to increase engagement, reduce returns, and transform static product pages into immersive experiences.
Why Investors Should Pay Attention
1. AI Assistant Integration
With precise spatial data, AI assistants can give context-aware advice, suggesting furniture that actually fits your room and lighting.
2. Rendering Enhancement
Most AI renderers today are visually appealing but spatially inaccurate. Imersian’s system ensures products appear correctly scaled and naturally lit, enhancing realism.
3. Augmented Reality, Upgraded
Forget single-item AR previews. Full-scene reconstruction means shoppers can virtually style entire rooms, moving from a gimmick to a genuine buying experience.
For investors, this translates into higher engagement, fewer returns, and greater conversion confidence.
Why Imersian Visualiser 2.0 Outperforms Other Visualisation Tools
1. Real-world scale detection, no LiDAR, no scanning
Most visualisers rely on manual scaling or require customers to scan their rooms. Not us.
Imersian automatically detects room dimensions and object scale from a single photo, so every rug, sofa, and side table lands in the right spot, at the right size, instantly.
Competitors: Manual input, awkward calibration, or inaccurate scaling.
Imersian: True-to-life placement, every time.
2. Lighting recognition that brings products to life
Our Spatial AI model analyses the lighting and shadows of each photo to match product visuals with the room’s actual ambience. The result?
No more floating furniture or fake-looking overlays, just products that blend seamlessly into the space.
Competitors: Flat renders and mismatched tones.
Imersian: Natural, lifelike visualisations that build instant trust.
3. Multi-category placement (including furniture and rugs together)
Rugs, wall art, furniture, even tricky items like mirrors or lamps. Imersian understands surfaces and context, so users can visualise anything as if it’s already part of their room.
Competitors: Limited to one or two product types.
Imersian: An entire home catalogue, instantly visualised.
4. Seamless setup for retailers
No custom integration nightmares. No waiting on a dev team.
Imersian connects directly to your Shopify store, auto-generates 3D assets, and embeds a plug-and-play visualiser on your product pages.
Competitors: Complex SDKs, manual asset uploads, and slow onboarding.
Imersian: Ready in minutes, scales across your store effortlessly.
5. Designed for real shoppers, not just showrooms
We believe visualisation isn’t just about showing products , it’s about building confidence before purchase.
Imersian helps customers see, feel, and personalise products in their own homes turning “maybe” into “add to cart.”
Competitors: Focus on visuals.
Imersian: Focuses on conversion and delight.
6. Conversational AI and personalised shopping powered by Spatial Data
Imersian goes beyond visualisation. It understands every shopper, every space, and every style.
Using the same Spatial AI data that powers our Visualiser, retailers can now deliver context-aware, conversational shopping experiences that feel effortless and human.
Conversational AI Shopping: Shoppers can chat naturally to discover products by style, budget, and needs, as if talking to their own designer.
Context-Aware Recommendations: Upload a photo of a room, and Imersian suggests products that fit in both look and layout.
Personalisation at Scale: Designer-level guidance for every shopper, turning uncertainty into confidence and reducing returns.
Seamless Integration: Embedded directly on retailer sites, transforming browsing into interactive, personalised design journeys.
Competitors: Static filters, generic results, and one-size-fits-all recommendations.
Imersian: Dynamic, intelligent shopping experiences that adapt to every customer and every space.
Imersian vs Competitors: Quick Comparison
Feature | Other Visualisation Tools | Imersian Visualiser 2.0 |
|---|---|---|
Room scale accuracy | Manual calibration or scanning required | Auto-detected from a single photo using proprietary spatial tech |
Lighting realism | Flat, uniform lighting | AI-driven, photo-matched lighting |
Product categories | Limited (usually one type) | Rugs, furniture, decor, and more |
Integration speed | Weeks with dev support | Minutes via Shopify plugin |
Visual realism | 3D object overlay | Spatially aware, photo-true placement |
Spatial Intelligence: The Next Frontier
Where most competitors stop at 3D visuals, Imersian delivers spatial intelligence that understands how products fit and interact with their environment.
It is not just visualisation; it is context-aware commerce. For retailers, that means customers who shop confidently. For investors, it means scalable, high-ROI technology with applications across retail, design, real estate, and metaverse ecosystems.
The Bottom Line
Spatial AI is not just about making rooms look pretty. It is about re-engineering how we shop, design, and interact online.
Imersian Visualiser 2.0 brings together world-class computer vision, ecommerce integration, and user-centred design to make immersive shopping accessible, fast, and stunningly real.
Ready to transform how shoppers connect with your products?
Book a demo and see how Imersian’s spatial AI turns digital rooms into real opportunities.
Further Reading
For deeper insights into the technologies and markets shaping spatial AI:
