How Krost Uses 3D & AR to Win Commercial Furniture Projects
Krost Business Furniture is an Australian office furniture company, operating since the 1930s. It offers workstations, ergonomic seating, reception counters and storage systems, plus custom manufacturing, to help businesses create productive, professional workplaces. It holds “Great Place to Work” certification and has won awards for its design and marketing. Customers can visit showrooms in cities like Brisbane, take a virtual showroom tour, or buy online. Krost builds its business on three principles: the best service, high product quality, and fair pricing.
Krost, an Australian commercial furniture supplier, uses Imersian's 3D and AR platform as an active selling tool in client meetings and on their website. Owner Tyron Krost noted the platform creates an impressive factor that helps move commercial projects forward faster. The deployment is white-labelled under Krost's own domain, supports multi-product placement for complex office fit-outs, and provides engagement analytics on which products commercial buyers explore most.
Key Takeaways
- Krost's sales team uses the Imersian 3D viewer directly in commercial client meetings, creating an impressive factor that accelerates project decisions.
- The platform is white-labelled under Krost's own domain, maintaining brand continuity for commercial buyers from product discovery through to checkout.
- Multiple products can be placed and visualized simultaneously, supporting complex office fit-out planning without an in-person showroom visit.
- Imersian provides engagement analytics on 3D and AR interactions, giving Krost behavioural data on which products commercial buyers explore most.
- A reference deployment for B2B and contract furniture suppliers using spatial AI as a sales tool, not only a website feature.
What Krost needed from 3D and AR
Krost had evaluated multiple 3D and AR solutions but held back from investing because none met the expectations of a modern commercial furniture retailer. The team was specifically looking for a platform that would:
- Be simple and intuitive, improving website user experience rather than adding friction.
- Deliver realistic, non-gimmicky augmented reality that commercial decision-makers could trust.
- Allow multiple products to be placed and interacted with at the same time for complex fit-outs.
- Run fully in the browser, integrating cleanly with existing product detail pages and ecommerce flows
- Be easy for the sales team to use as a visual selling tool in conversations with commercial clients
Imersian’s spatial AI platform met these requirements while remaining lightweight to integrate into Krost’s existing digital stack.
How Imersian was implemented at Krost
From 3D catalogue to AR‑ready products
Krost onboarded its 3D catalogue, including key product variations, into Imersian so the same assets could power both web-based 3D and augmented reality experiences. Each model was optimised for performance, helping pages load fast while still showcasing materials and details at a quality suitable for commercial buyers.
Branded 3D viewer that feels native
Imersian’s configurable 3D viewer was customised to match Krost’s visual identity, from colours and fonts to icons and interface elements. This made the 3D experience feel like a natural part of the Krost site, rather than a bolted-on third‑party widget.
White-labelled 3D and AR for retailers
To protect and strengthen the Krost brand, Imersian provided a fully white-labelled 3D and AR viewer with a custom domain. This approach ensures customers stay in a consistent web experience from product discovery through to checkout, which is critical for commercial buyers who need trust and continuity.
Streamlined website integration
Imersian helped Krost map 3D models to the right product pages and set up repeatable processes for future SKUs. This reduced internal effort and made it easier for the marketing and ecommerce teams to roll out 3D and AR across the catalogue over time.
Actionable 3D / AR analytics
Beyond visuals, Krost now has access to detailed analytics on how visitors interact with 3D and AR on their site. These metrics give insight into engagement, intent, and the products customers are exploring most inside the viewer, creating a new layer of behavioural data for the commercial team.
Impact on sales and commercial clients
“The models are looking great on the website and it has been very easy to communicate with your team when I have needed any.”
Amelie Barthod,
Marketing Executive
This highlights two key benefits for retailers: high visual quality and responsive support during implementation.
Most importantly for a commercial-focused retailer, Krost has successfully embedded the 3D and AR experience into its sales process. Sales teams now use the viewer with commercial clients, adding an “impressive factor” and a strong novelty element that helps move projects forward faster.
Why this matters for commercial retailers
For retailers like Krost, the value of 3D and AR goes beyond aesthetics; it becomes an everyday sales and merchandising tool. Imersian’s platform gives Krost:
- A central, intuitive system to manage 3D and AR assets at scale.
- Premium, ongoing support that keeps projects moving and internal teams unblocked.
- Robust, web-native 3D and AR technology that aligns with commercial buyer expectations and integrates into existing sales workflows.
Because the platform is easy to use, Krost’s internal teams face virtually no learning curve, which is crucial when rolling out new technology across sales, marketing, and ecommerce. This ease of adoption has allowed Krost to unlock 3D and AR not just as a website feature, but as a practical tool their sales team relies on in customer meetings with commercial clients.
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