Hali Rugs Brings Its Craftsmanship Into the Future with Imersian’s Rug Visualizer
Hali is a family run Australian business with over 40 years of experience specializing in high-quality, handmade rugs sourced from global weaving centers. Their extensive collection ranges from intricate traditional patterns to modern, minimalist designs. The company enhances the customer experience with professional styling consultations, an AI visualization tool, and home trials to ensure the perfect fit for any space. Committed to ethical production, Hali is a member of the Care & Fair Foundation, ensuring no child labor is used while offering a leading custom rug program for bespoke design requirements.
Hali, an Australian family-run rug retailer with over 40 years of heritage, deployed Imersian's Rug Visualiser on their Shopify storefront using existing catalogue images — no photography overhaul was required. COO Becky Somerville confirmed the team was live with interactive 3D rugs within days of integration. The deployment complements Hali's in-store services including styling consultations and home trials, and positions the brand within an industry where spatial visualisation is associated with 34% higher purchase likelihood and 22% fewer returns.
Key Takeaways
- Hali went live with interactive 3D rugs on Shopify within days using existing catalogue images — no specialist photography or 3D scanning was required.
- COO Becky Somerville confirmed the Imersian Shopify integration was smooth and required minimal technical overhead.
- The rug visualiser complements Hali's in-store services including styling consultations and home trials, rather than replacing them.
- Shoppers can rotate, scale, and preview rugs in uploaded room photos and switch to live AR with a single tap.
- A reference deployment for heritage rug retailers adding spatial commerce while preserving a premium, service-led brand identity.
Who Is Hali Rugs?
For more than 40 years, Hali has been a staple of Australia’s interiors scene.
Their collections span generations: hand-knotted Persian masterpieces, contemporary wool flatweaves, and modern reinterpretations of global textile traditions.
But heritage doesn’t mean staying still.
Hali recognised a shift in how customers research, compare, and commit, especially for investment pieces like rugs. Their goal wasn’t to replace the sensory richness of in-store browsing. It was to bring that confidence online.
To do that, they needed technology that honoured craftsmanship while elevating the customer experience. Imersian was the perfect fit.
The Challenge
Hali’s wishlist was simple, but sophisticated:
- A way for customers to preview rugs in their actual rooms
- True-to-scale accuracy that reduces size confusion
- Compatibility with existing catalogue images (no photography overhaul)
- A smooth, mobile-first interface
- Minimal setup time
Why Hali Chose Imersian
Imersian delivered all of that, plus a layer of design magic shoppers feel immediately.
With the Rug Visualiser, Hali can:
- Convert flat-lay or lifestyle images into interactive 3D rugs in minutes
- Let customers rotate, scale, and style rugs inside their homes
- Offer real-time AR viewing for life-size clarity
- Build trust while reducing returns and guesswork
It’s not about adding tech for tech’s sake. It’s about modernising a brand story already rich in artistry
The Impact: Craft Meets Clarity
Hali has always helped customers discover rugs that feel personal.
Now, customers can imagine those pieces in their own homes before they buy — a shift that’s changing how people shop:
- Longer browsing sessions
- More meaningful product interaction
- Faster, more confident decision-making
- Fewer “I hope this works” purchases
It’s storytelling, modernised.
And it’s proving that immersive shopping isn’t just for trendsetters but for any brand that wants to meet customers where they are.
Why This Matters for Rug Retailers Everywhere
Across the industry, the numbers are clear:
- 34% more likely to purchase when shoppers can visualise items in their rooms
- 22% reduction in returns with interactive previews
- 70% of AR users say it speeds up their decisions
As homeware becomes increasingly digital-first, brands like Hali are setting the benchmark for what “good” looks like online.
Looking Ahead
With Imersian’s ecosystem , including Magic Eraser, AR Viewer, and high-fidelity lifestyle renders, Hali is building a digital experience that feels premium, intuitive, and unmistakably theirs.
Whether you're a first-time homeowner, a designer sourcing options, or someone simply refining your space, rug shopping just became a whole lot easier.
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