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Hali Rugs Brings Its Craftsmanship Into the Future with Imersian’s Rug Visualiser

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Industry

Rugs

Challenge

Hali Rugs needed a way to bring the confidence of in-store browsing into their online experience.Shoppers struggled to judge size, colour, and fit from flat product images alone.

Results

With Imersian’s Rug Visualiser, customers now preview rugs at true scale in their own rooms, leading to higher engagement and faster purchase decisions.The tool strengthens buying confidence while reducing costly returns on high-consideration products.

Key Product

Rug Visualiser, Magic Eraser

www.hali.com.au

Imersian's integration with Shopify made onboarding smooth. We were live with interactive 3D rugs on our site within days.

Becky Somerville

COO / Director @ Hali Rugs

hali

Who Is Hali Rugs?

For more than 40 years, Hali has been a staple of Australia’s interiors scene.
Their collections span generations: hand-knotted Persian masterpieces, contemporary wool flatweaves, and modern reinterpretations of global textile traditions.

But heritage doesn’t mean staying still.
Hali recognised a shift in how customers research, compare, and commit, especially for investment pieces like rugs. Their goal wasn’t to replace the sensory richness of in-store browsing. It was to bring that confidence online.

To do that, they needed technology that honoured craftsmanship while elevating the customer experience. Imersian was the perfect fit.

The Challenge

Hali’s wishlist was simple, but sophisticated:

  • A way for customers to preview rugs in their actual rooms
  • True-to-scale accuracy that reduces size confusion
  • Compatibility with existing catalogue images (no photography overhaul)
  • A smooth, mobile-first interface
  • Minimal setup time

Why Hali Chose Imersian

Imersian delivered all of that,  plus a layer of design magic shoppers feel immediately.

With the Rug Visualiser, Hali can:

  • Convert flat-lay or lifestyle images into interactive 3D rugs in minutes
  • Let customers rotate, scale, and style rugs inside their homes
  • Offer real-time AR viewing for life-size clarity
  • Build trust while reducing returns and guesswork

It’s not about adding tech for tech’s sake. It’s about modernising a brand story already rich in artistry

The Impact: Craft Meets Clarity

Hali has always helped customers discover rugs that feel personal.
Now, customers can imagine those pieces in their own homes before they buy — a shift that’s changing how people shop:

  • Longer browsing sessions
  • More meaningful product interaction
  • Faster, more confident decision-making
  • Fewer “I hope this works” purchases
It’s storytelling, modernised.

And it’s proving that immersive shopping isn’t just for trendsetters but for any brand that wants to meet customers where they are.

Why This Matters for Rug Retailers Everywhere

Across the industry, the numbers are clear:

  • 34% more likely to purchase when shoppers can visualise items in their rooms
  • 22% reduction in returns with interactive previews
  • 70% of AR users say it speeds up their decisions

As homeware becomes increasingly digital-first, brands like Hali are setting the benchmark for what “good” looks like online.

Looking Ahead

With Imersian’s ecosystem , including Magic Eraser, AR Viewer, and high-fidelity lifestyle renders, Hali is building a digital experience that feels premium, intuitive, and unmistakably theirs.

Whether you're a first-time homeowner, a designer sourcing options, or someone simply refining your space, rug shopping just became a whole lot easier.

Ready to get started?

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