Hali Rugs Brings Virtual Rug Shopping to Life with Imersian's Rug Visualiser

Virtual Rug Shopping, now a Reality

Shopping for rugs online has always been tricky. Will it fit? Will the colours clash? Will it even feel right in the space? These questions cause hesitation, second-guessing and often, cart abandonment. That is why Hali Rugs, one of Australia’s most respected rug retailers, has joined forces with Imersian, bringing a powerful new way to shop rugs online: The Rug Visualiser.

This innovative feature lets shoppers virtually place rugs into their own rooms using just a photo. Whether they are using a phone or desktop, the experience is fast, intuitive, and deeply realistic.

Who Are Hali Rugs?

With over 40 years of experience, Hali is known for their rich design heritage, artisan craftsmanship, and curated collection of traditional and contemporary rugs. From hand-knotted Persian pieces to modern wool flatweaves, Hali has become a go-to name in the Australian interiors world.

But like many heritage brands, they recognised the need to modernise the online shopping journey , not by replacing their brand story, but by enhancing it with technology that builds confidence and connection.

Why Hali Chose Imersian’s Rug Visualiser

Hali’s team wanted a solution that could:

• Help customers visualise rugs in real rooms

• Showcase true-to-scale product previews

• Work with their existing catalogue photos (without needing 3D scans)

• Be easy to implement and mobile-ready

Imersian’s Rug Visualiser ticked all the boxes … and more.

With Imersian, Hali can now:

• Turn flat-lay or lifestyle rug photos into 3D models within minutes

• Let customers drag, drop, and style rugs in their own interiors

• Offer mobile AR so shoppers can see rugs at scale, in real time

• Drastically reduce return rates by boosting purchase confidence

How It Works

The process is frictionless, for both Hali and their customers:

Step 1: Catalogue Sync

Hali uploads their high-res rug images, or syncs their existing product data from Shopify.

Step 2: AI 3D Creation

Imersian’s proprietary AI converts those assets into interactive 3D models, perfectly scaled and lighting-matched.

Step 3: Visualiser Goes Live

Shoppers visiting Hali’s product pages can upload a photo of their space, then place, rotate, and scale rugs in real-time , all in just a few clicks.

Step 4: Mobile AR Preview

Customers can use their phones to see the rug projected onto their real floor with augmented reality.

The Results: Smart Shopping Meets Storytelling

Hali has long been about telling stories through texture, pattern, and craftsmanship. Now, they’re giving customers a way to tell their own by visualising how those rugs look in their unique spaces.

Shoppers stay on site longer. They interact more deeply with products. And they feel empowered to purchase with clarity, not guesswork.

Why This Matters for the Industry

According to recent studies:

• 34% of shoppers are more likely to buy when they can visualise a product in their space

• 22% fewer returns from retailers using interactive product visualisation

• 70% of AR users say it helps them make faster purchase decisions

These are real results and Hali is at the forefront.

What’s Next?

With Imersian’s full suite of tools,  including Magic Eraser, AR view, and high-quality lifestyle renderings . Hali is future-proofing its digital experience. Whether you’re a new homeowner, an interior designer, or just obsessed with textiles, buying a rug online has never felt so intuitive.

Try the Visualiser on Hali’s Site

Want to see the tech in action? Head over to Hali’s online store and try it for yourself. No app. No 3D scans. Just pure styling magic.

Related Links

• How Imersian Helps Rug Retailers Increase Sales

• Schedule a Demo for Your Brand

• Imersian Rug Visualiser: Full Overview