# Imersian — Full LLM Context > Imersian is the spatial commerce platform for modern furniture and rug retailers. Visualize products in your space with AI-powered room visualization. --- ## Company Overview Imersian is a B2B SaaS spatial commerce platform. It provides AI-powered 3D product visualisation and augmented reality tools to furniture and rug retailers, enabling shoppers to virtually place products in their own rooms before buying. The platform integrates with ecommerce platforms including Shopify, Magento, and custom storefronts via a JavaScript embed. **Founded:** Australia **Website:** https://www.imersian.com **LinkedIn:** https://www.linkedin.com/company/imersian ## Features ### Shopify App URL: https://www.imersian.com/features/shopify Imersian integrates directly with Shopify to bring true-to-scale 3D visualisation to your product pages, built for furniture, rug, and home decor retailers who want to convert more browsers into buyers. ### AI 3D Creator URL: https://www.imersian.com/features/ai-3d-creator Imersian AI converts product images into Web ready 3D assets with accurate scale so furniture and home decor retailers can launch spatial commerce without a modeling team. ### Augmented Reality URL: https://www.imersian.com/features/augmented-reality Imersian's spatial visualisation lets shoppers place true to scale 3D products directly into their own space, browser native, zero friction, and built for high ticket home decor retail. ### High Quality Renderings URL: https://www.imersian.com/features/hq-renderings Imersian AI generates photorealistic product renderings from your 3D models giving furniture and home decor brands scalable, on brand imagery without physical shoots or post production delays. ### Magic Eraser URL: https://www.imersian.com/features/magic-eraser Your shoppers already have furniture in their room. Magic Eraser removes existing pieces from their photo in seconds, giving them a clean canvas to visualise your products at true to scale and giving furniture and decor retailers the most persuasive visualisation in ecommerce. ### Spatial AI URL: https://www.imersian.com/features/spatial-ai Imersian's Spatial AI reads the real geometry of a shopper's room — so furniture and decor sit on actual surfaces, not floating over them. That's the confidence that turns browsers into buyers on high-ticket purchases. ## Products ### AI Design Assistant URL: https://www.imersian.com/product/ai-shopping-assistant The only AI shopping assistant that reads your customer's space, understands their lifestyle, and guides them to the right product,, then lets them see it in their room before they buy. ### Spatial AI Visualizer URL: https://www.imersian.com/product/visualizer Imersian's spatial visualizer places true to scale 3D products inside a shopper's real room , giving furniture and home decor retailers the single most effective tool for converting high ticket browsers into buyers. ## Pricing ### AU$225/month (Basic) For brands that need only 3D Features included: - Unlimited 3D/AR Views - Up to 100 SKUs - Up to 500 room uploads on Visualizer - Shopify & JS integration - Access to AI 3D creation - Self-serve portal ### Starter (Starter) For Growing brands needing Visualizer Features included: - Everything in Basic - Unlimited Room Uploads - Complementary Onboarding and QA - Rug and furniture visualizer - Shopify integration - Basic analytics ### Pro (High-Volume) High-volume retailers requiring automation Features included: - Everything in Starter - AI Shopping Assistant - Larger SKU limits - Room design templates - Advanced product-level analytics - Monthly Product Onboarding & QA assistance - Priority support ### Free Trial (Free Trial) Try before you commit Features included: - 5 SKUs - 300 credits for AI 3D creation - Unlimited 3D views - Imersian visualizer trial - Automated file conversions (USDZ, GLB, GLTF) ### Enterprise (Unlimited Scale) Global organisations requiring unlimited scale Features included: - Everything in Pro - Custom SKUs - Custom Domain - Whitelabel integration - AI Shopping Assistant - HQ rendering - API access & developer features - Dedicated account manager - Dedicated Infrastructure & SLA Support - On Demand Onboarding and QA Full pricing details: https://www.imersian.com/pricing ## Case Studies ### How American Oriental Rug Brings Premium Rug Buying to Life Online Client: American Oriental Rug A specialist in hand-knotted oriental rugs deploys Imersian to match the depth of the in-store evaluation experience online — with shoppers spending over 19 minutes per visualiser session. Results: - 19+ min Average session duration (Shoppers spend over 19 minutes per visualiser session — reflecting the considered nature of premium oriental rug purchases) - ~50 Product interactions per session (Shoppers place multiple rugs, compare options, and revisit placements in a single session) URL: https://www.imersian.com/case-studies/american-oriental-rug ### How The Rug Trader Builds Buyer Confidence with 3D Rug Visualisation Client: The Rug Trader A growing Australian rug retailer uses Imersian to create a consistent spatial confidence layer across their catalogue, with shoppers generating 11 interactions per visit. Results: - 4 min Average session duration (Shoppers use the visualiser quickly and purposefully — placing rugs and confirming fit before moving to purchase) - 11 Product interactions per session (Active testing of placements, sizes, and room templates per visit) URL: https://www.imersian.com/case-studies/the-rug-trader ### How The Red Carpet Builds Shopper Confidence in a Competitive Online Rug Market Client: The Red Carpet An Australian rug retailer deploys Imersian to give shoppers the spatial confidence to choose online, with 5-minute average sessions and a focused, engaged audience. Results: - 5.1 min Average session duration (Shoppers spend over 5 minutes per visualiser session evaluating rugs in their own rooms) - 9 Product interactions per session (Focused placement testing and product comparisons per visit) URL: https://www.imersian.com/case-studies/the-red-carpet ### How Simple Style Co Delivers Spatial Confidence to Australia's Home Décor Shoppers Client: Simple Style Co One of Australia's most-visited home décor destinations deploys Imersian's rug visualiser, with shoppers spending over five minutes per session actively designing in their own rooms. Results: - 5.6 min Average session duration (Shoppers spend over five minutes visualising rugs in their own rooms — more than double the time typically spent on a static product page) - 14 Product interactions per session (Rotating, resizing, switching rooms, and uploading custom photos on each visit) URL: https://www.imersian.com/case-studies/simple-style-co ### How Knot N Co Earns Above-Average Engagement for a Boutique Rug Brand Client: Knot N Co A boutique Australian rug brand achieves above-platform-average visualiser engagement — with shoppers spending 6+ minutes per session and 14 interactions per visit. Results: - 6.4 min Average session duration (Above the platform average for boutique-scale merchants — a highly engaged audience investing time in their purchase decision) - 14 Product interactions per session (Active room uploads, rotations, and product comparisons on each visit) URL: https://www.imersian.com/case-studies/knot-n-co ### How Capel Rugs Serves a Cross-Device Buying Journey with Room Visualisation Client: Capel Rugs One of America's most established rug brands deploys Imersian to support a cross-device buying journey, with shoppers spending 6+ minutes and almost equally split between mobile and desktop. Results: - 6.4 min Average session duration (Shoppers invest over six minutes per session — above the platform average — evaluating rugs in their own rooms) - 15 Product interactions per session (Active product comparisons, placements, and room-switching per visit) URL: https://www.imersian.com/case-studies/capel-rugs ### How All Modern Rugs Converts a Mobile-First Audience with Room Visualisation Client: All Modern Rugs A large-volume Australian rug retailer with a predominantly mobile audience earns 5-minute average sessions and 13 interactions per visit using Imersian's room visualiser. Results: - 5 min Average session duration (Mobile-first shoppers spend five minutes per visualiser session, fully engaging with rugs in their own rooms) - 13 Product interactions per session (Switching products, testing placements, and resizing across each visit) URL: https://www.imersian.com/case-studies/all-modern-rugs ### How Tufenkian Increased Ecommerce Conversions Using Rug Visualisation Client: Tufenkian Tufenkian Artisan Carpets is the leading source for hand-knotted rugs and carpets, offering exceptional quality and exquisite craftsmanship. Their extensive collection features a variety of styles, including Persian, Tibetan, Oriental, and more. Each rug is painstakingly handcrafted, showcasing ancient traditions and using extraordinary materials to create a truly exceptional piece that stands proudly among your most cherished possessions. In addition to their remarkable rugs, Tufenkian also offers a range of services to support designers and their projects. With custom rugs, trade pricing, exclusive products, and inspired designs, they provide the tools and resources to bring your vision to life. Tufenkian is dedicated to making a difference, not just through their products but also through largescale projects that promote social justice and contribute to rebuilding and resettle liberated lands. Sign up for their email newsletter to stay updated on new collections, designs, and sales. With Tufenkian Artisan Carpets, you can discover the perfect rug that embodies tradition, culture, and pride, while making a meaningful impact. Results: - 40% Increase in online conversion rate (First 90 days) - 34% Rise in product page engagement (First 90 days) URL: https://www.imersian.com/case-studies/how-tufenkian-increased-ecommerce-conversions-using-rug-visualisation ### Four Corners Rugs Boosts Online Sales with Imersian’s AI Rug Visualizer Client: Four Corners Four Corners Rugs is a trusted brand that aims to make rugs affordable and approachable. Founded by Ari and Talla, these young entrepreneurs come from a family with over 38 years of experience in the rug industry. They wanted to change the way rugs were perceived, focusing on inclusivity, knowledge sharing, and friendly service. At Four Corners Rugs, you can expect honesty, personalized service, and expert knowledge. Whether you're a retail customer, a trade professional, or looking for a custom order, Four Corners Rugs has you covered. Ari is the design expert and can guide you through creating a custom rug, while Talla specializes in interior decorating and can help you pick the perfect rug for your space. With their extensive knowledge and attention to detail, you can trust that you'll be fully equipped to make the right purchase. Discover a wide selection of contemporary rugs at affordable prices, along with excellent customer service. Experience the difference with Four Corners Rugs. URL: https://www.imersian.com/case-studies/four-corners-rugs-boosts-online-sales-with-imersians-ai-rug-visualiser ### Hali Rugs Brings Its Craftsmanship Into the Future with Imersian’s Rug Visualizer Hali is a family run Australian business with over 40 years of experience specializing in high-quality, handmade rugs sourced from global weaving centers. Their extensive collection ranges from intricate traditional patterns to modern, minimalist designs. The company enhances the customer experience with professional styling consultations, an AI visualization tool, and home trials to ensure the perfect fit for any space. Committed to ethical production, Hali is a member of the Care & Fair Foundation, ensuring no child labor is used while offering a leading custom rug program for bespoke design requirements. URL: https://www.imersian.com/case-studies/hali-rugs-brings-its-craftsmanship-into-the-future-with-imersians-rug-visualiser ### How Krost Uses 3D & AR to Win Commercial Furniture Projects Client: Krost Krost Business Furniture is a long-standing Australian company, operating since the 1930s, that specializes in providing high-quality office furniture solutions. They offer an extensive range of products, including workstations, ergonomic seating, reception counters, and storage systems, designed to help businesses create productive and professional work environments. The company is recognized for its commitment to excellence, having maintained "Great Place to Work" certifications and received awards for their design and marketing efforts. They cater to modern workplace needs with services like custom manufacturing and a 2026 collection that focuses on responsive and adaptable office designs. Krost provides a highly accessible shopping experience through physical showrooms in major cities like Brisbane, as well as digital tools including a virtual showroom tour and an online store. Their operations are grounded in the three key principles of providing the best service, maintaining high product quality, and offering fair pricing URL: https://www.imersian.com/case-studies/how-krost-uses-3d-ar-to-win-commercial-furniture-projects ## Blog Posts ### How 3D Visualization Reduces Furniture Returns URL: https://www.imersian.com/blog/how-3d-visualization-reduces-furniture-returns Furniture returns are primarily a spatial problem. Shoppers cannot judge size, scale, finish, or fit from flat product photography alone. This guide explains why furniture returns happen, how 3D room visualization addresses the root causes, and what results retailers can expect. ### 3D Visualization for Shopify: A Complete Guide for Home and Furniture Retailers URL: https://www.imersian.com/blog/3d-visualization-shopify-guide-home-furniture-retailers Shopify merchants selling furniture, rugs, or home décor face a specific problem: shoppers cannot judge size, fit, or finish from product images alone. This guide covers what to look for in a Shopify 3D visualization app, how to evaluate options, and how Imersian's native Shopify integration works for home retailers. ### What Is Spatial Commerce? The Complete Guide for Home Retailers URL: https://www.imersian.com/blog/what-is-spatial-commerce-guide-for-home-retailers Spatial commerce is the emerging category of ecommerce technology that uses 3D, AR, and spatial AI to let shoppers experience products in real-world contexts before purchasing. This guide defines the term, explains how it differs from standard AR or 3D visualization, and outlines why it matters most for home and furniture retail. ### What NVIDIA's Neural Reconstruction Reveals About the Future of 3D Visualization URL: https://www.imersian.com/blog/what-nvidias-neural-reconstruction-reveals-about-the-future-of-3d-visualization NVIDIA's Omniverse NuRec is pushing neural reconstruction 3D visualization to new heights; converting real-world sensor data into photorealistic Gaussian splatting scenes that power physical AI for robotics and autonomous vehicles. The same foundational technology is reshaping how consumers experience products online. Imersian's spatial AI platform brings this same generation of visualization intelligence to furniture and rug retail, giving shoppers the confidence to buy. ### Why AI 3D Models Fail in E-Commerce (And How We Finally Fixed Them) URL: https://www.imersian.com/blog/why-ai-3d-models-fail-in-e-commerce-and-how-we-finally-fixed-them Discover why AI 3D models often fail in e-commerce and how Imersian's innovative approach finally bridges the gap, ensuring accuracy and performance in real-time applications. ### Beyond the Thumbnail: The 2026 Visual Commerce Outlook and the Rise of ‘Spatial Confidence’ URL: https://www.imersian.com/blog/visual-commerce-outlook-2026 Imersian's 2026 Outlook: Why Spatial AI visualisation and a 7-minute engagement cycle are replacing legacy AR in furniture and rug e-commerce stores. ### The Ultimate Guide To Choosing The Perfect Rug With Imersian's Rug Visualizer URL: https://www.imersian.com/blog/the-ultimate-guide-to-choosing-the-perfect-rug-with-imersians-rug-visualiser Transform your online rug-buying journey with Imersian's cutting-edge Rug Visualiser, designed to elevate confidence and style in every space. ### Drive Rug Sales With 3D Room Visualisation. What every retailer needs. URL: https://www.imersian.com/blog/boost-rug-sales-with-3d-room-visualisation-why-every-rug-retailer-needs-it Discover how an AI-powered rug visualizer can drive engagement and cut returns for rug retailers. Expert tips on selling rugs online with immersive room previews. ## Frequently Asked Questions **Q: What is Imersian?** A: Imersian is a spatial commerce platform that helps furniture, rug, and home retailers turn flat product pages into interactive, room-aware 3D experiences. It is the Confidence Layer between inspiration and purchase — not an AR widget, but a measurable conversion and returns lever. **Q: How does Imersian increase ecommerce conversion?** A: Spatial confidence is the conversion lever. When shoppers see a product fitting in their actual room at true scale, they hesitate less and order more accurately. Retailers in early pilots have seen up to a 94% lift in PDP conversion and around a 40% reduction in returns. **Q: Do we need a 3D team or asset library to start?** A: No. Imersian's AI 3D Creator generates production-ready 3D models from your existing product photography. You go from PDP imagery to a live spatial visualizer without building an in-house 3D team or running a separate asset pipeline. **Q: Which platforms does Imersian integrate with?** A: We ship a native Shopify Theme App Extension that installs in minutes without theme code edits. For BigCommerce, custom Next.js storefronts, and headless setups, we expose the platform via embeddable web components and a documented API. **Q: Which categories does Imersian support?** A: Imersian is purpose-built for furniture, rugs, flooring, wall art, wallpaper, and home decor. The platform handles 3D objects with occlusion (sofas, tables, lighting) as well as flat-asset categories like rugs and wallpaper. ## Glossary ### 2.5D Visualisation A clever blend of photography and spatial modelling that lets you move furniture inside your real room photo. Not quite full 3D. Not flat either. The sweet spot. URL: https://www.imersian.com/glossary/2-5d-visualisation ### 3D Gaussian Splatting 3D Gaussian Splatting is a real time 3D scene representation technique that models a scene as a collection of 3D Gaussian functions (ellipsoidal splats) fitted to data captured from images or video. Each splat encodes spatial position, orientation, scale, opacity, and view dependent color via spherical harmonics. By rasterizing these Gaussians onto the image plane, the technique enables high quality novel view synthesis at real time rendering speeds, making it a powerful alternative to implicit neural representations like NeRF. URL: https://www.imersian.com/glossary/3d-gaussian-splatting ### 3D Product Rendering A photorealistic digital image of a product, generated from a 3D model. Looks like a photo. Costs less than a photoshoot. Works everywhere. URL: https://www.imersian.com/glossary/3d-product-rendering ### AI Design Assistant An AI powered tool that helps shoppers style their space suggesting products, layouts, and combinations based on their room and preferences. Like having a designer on call, 24/7. URL: https://www.imersian.com/glossary/ai-design-assistant ### Augmented Reality (AR) A technology that overlays digital objects onto your real world view through a phone or tablet camera. Point. Place. See if it fits. URL: https://www.imersian.com/glossary/augmented-reality ### Conversion Confidence The moment a shopper stops wondering and starts buying because they can see exactly how a product looks in their space. Doubt is the enemy of the add-to-cart. URL: https://www.imersian.com/glossary/conversion-confidence ### Fit Confidence The certainty a shopper feels when they know a product will look right and fit properly in their space. The feeling that turns browsing into buying. URL: https://www.imersian.com/glossary/fit-confidence ### GLB & USDZ GLB and USDZ are the two dominant file formats used for delivering 3D models and Augmented Reality experiences on the web and mobile devices. URL: https://www.imersian.com/glossary/glb-usdz ### HD Render Mode Imersian's one click feature that generates a photorealistic, high resolution image of a product placed in a room. Studio quality output. Zero studio required. URL: https://www.imersian.com/glossary/hd-render-mode ### Immersive Shopping A shopping experience that goes beyond browsing letting you interact with, place, and style products in your own environment before you buy. Less scrolling. More deciding. URL: https://www.imersian.com/glossary/immersive-shopping ### Interactive Product Visualisation The ability for shoppers to rotate, zoom, place, and style a product in real time before it ever arrives at their door. Confidence, built in. URL: https://www.imersian.com/glossary/interactive-product-visualisation ### Magic Eraser Imersian's AI powered room decluttering tool. Upload a photo of your room, and it removes existing furniture automatically, leaving a clean canvas for new products. No Photoshop required. URL: https://www.imersian.com/glossary/magic-eraser ### Neural Radiance Fields | NeRF Neural Radiance Fields (NeRF) is a technique that uses a neural network to represent a 3D scene as a continuous volumetric function. Given a 3D coordinate and a viewing direction as input, the network outputs the corresponding color and volume density at that point. NeRF's key capability is photorealistic novel view synthesis and generating new camera perspectives of a scene from only a sparse set of 2D input images. URL: https://www.imersian.com/glossary/neural-radiance-fields-nerf ### Neural Reconstruction Neural reconstruction is the use of neural networks to reconstruct the 3D geometry, appearance, and structure of real world objects or environments from 2D images, video, or sensor data. By learning continuous scene representations, these models can synthesize novel viewpoints and recover detailed surface information from sparse or unstructured inputs. Neural reconstruction underpins technologies such as NeRF (Neural Radiance Fields) and 3D Gaussian Splatting, and is widely applied in digital twins, product visualization, and immersive commerce. URL: https://www.imersian.com/glossary/neural-reconstruction ### Occlusion (in 3D) In Augmented Reality, occlusion is the ability of digital 3D objects to be realistically hidden or obscured by real-world physical objects in the user's environment. URL: https://www.imersian.com/glossary/occlusion ### PDP (Product Detail Page) The page on your ecommerce store where a single product lives, with its images, description, price, and buy button. The most important page in your store. Make it count. URL: https://www.imersian.com/glossary/pdp-product-detail-page ### Real Scale Placement When a product appears in AR or a room preview at its actual physical dimensions, not guessed, not approximated. A 3 metre sofa looks like a 3 metre sofa. Every time. URL: https://www.imersian.com/glossary/real-scale-placement ### Room Reconstruction The process of digitally mapping a physical room from photos or video, so products can be placed inside it accurately. Your room, made interactive. URL: https://www.imersian.com/glossary/room-reconstruction ### SKU Sync The automatic matching of product variants in your store to their corresponding 3D models or visual assets. Change the colour in your store. The 3D model updates too. URL: https://www.imersian.com/glossary/sku-sync ### Spatial Commerce Spatial commerce is the integration of 3D visualization, Augmented Reality, and spatial computing into the retail journey, allowing consumers to interact with products in a true to scale, three dimensional context. URL: https://www.imersian.com/glossary/spatial-commerce ### Spatial Fit Detection The ability to detect whether a product physically fits in a given space based on room dimensions and product size. Know before you order. Return less. URL: https://www.imersian.com/glossary/spatial-fit-detection ### Spatial Technology Software that understands physical space, dimensions, depth, surfaces and uses that understanding to place digital objects accurately in the real world. URL: https://www.imersian.com/glossary/spatial-technology ### Theme App Extension A Shopify feature that lets apps add functionality directly to your storefront theme without touching your theme code. Plug in. Switch on. No developer needed. URL: https://www.imersian.com/glossary/theme-app-extension ### True to Scale When a product is shown at its exact real world size, not stretched, not shrunk, not estimated. What you see is what arrives. No surprises. URL: https://www.imersian.com/glossary/true-to-scale ### Visual Commerce Shopping that lets you see products in context before you buy. Because imagination is great. But certainty converts. URL: https://www.imersian.com/glossary/visual-commerce ### Visualise Before You Buy The ability to see exactly how a product looks in your space before you commit. Because a great photo is not the same as knowing it works in your living room. URL: https://www.imersian.com/glossary/visualise-before-you-buy ### WebAR Web-based Augmented Reality (WebAR) allows users to experience 3D content directly through a smartphone web browser, eliminating the need to download a standalone application. URL: https://www.imersian.com/glossary/webar ## Industry Solutions ### Furniture URL: https://www.imersian.com/solutions/furniture Imersian's spatial visualisation platform lets furniture retailers place true to scale 3D products in a shopper's actual space resolving the anxiety that kills high-ticket furniture sales online. ### Outdoor Furniture URL: https://www.imersian.com/solutions/outdoor-furniture Outdoor furniture is judged in daylight, on uneven ground, against a fence or a pool edge. Imersian places lounges, dining sets and umbrellas at true scale in a photo of the shopper's own patio, balcony or garden, with the same Room Visualiser shoppers use for the living room. No other room visualiser does both. ### Rugs URL: https://www.imersian.com/solutions/rugs Imersian's rug visualizer lets shoppers place any rug at true scale in their own room so rug retailers can eliminate the size related returns that crush margins on heavy, high ticket goods. --- Generated: 2026-09-06T09:20:48.103Z Source: https://www.imersian.com