Imersian vs Roomvo — live room AR vs scene visualisation

Roomvo is a polished room scene visualiser trusted by 7,000+ surface retailers worldwide. Imersian takes a different approach: live WebAR that places furniture inside your customer's actual room via their phone camera — no photo upload, no pre-built scene.

Roomvo
Imersian
Visualisation approach
RoomvoScene visualiser — products rendered in photorealistic room settings
ImersianLive WebAR — furniture placed in your real room via camera
Product category focus
RoomvoSurfaces specialist — flooring, tile, wallpaper, paint, rugs, countertops
ImersianFurniture and home goods — full room-scale placement
AR experience
RoomvoPre-built room scenes — product rendered into a scene, not your room
ImersianYour customer's actual room, live camera, real-time
AI design assistant
RoomvoNot available
ImersianBuilt-in AI room styling and design guidance for shoppers
Product configurator
RoomvoVisualisation only — no product configuration
ImersianShape, size, fabric, finish — on-page furniture configuration
3D model creation
RoomvoProduct upload required — no AI creation tooling
ImersianAI-powered 3D from product photos — no CAD files needed
Multi-category room design
RoomvoSurface category only — flooring or wallpaper or rugs, not combined with furniture in the same scene
ImersianFurniture, flooring, wallpaper, rugs — all visualised together simultaneously in one live room view
App required
RoomvoNo app — browser-based visualiser
ImersianNo app — WebAR runs in Safari and Chrome
Analytics
RoomvoRoomvo PRO — view counts, engagement tracking, behavioural data
ImersianSpatial engagement, interaction heatmaps, conversion attribution
Ecommerce integration
RoomvoWorks across retailer network — multiple platform integrations
ImersianShopify, WooCommerce, Headless API — embeds in your storefront
Time to go live
RoomvoOnboarding managed through Roomvo partner programme
Imersian2–4 weeks — dedicated onboarding and 3D creation included
Support
RoomvoDedicated customer support team
ImersianNamed CSM and SLA-backed support on all plans

What Roomvo can't do

No app

WebAR in Safari & Chrome

Your customers visualise furniture in their real room directly from your product page — zero downloads, zero friction.

Full room

Every category at once

Flooring, wallpaper, rugs, and furniture — all visualised together simultaneously in one live room view. No other platform combines every interior category like this.

AI-first

Room design assistant built in

An AI design assistant guides customers through styling decisions — pairing products across categories and surfacing items they didn't know to search for.

Ready to upgrade?

See why furniture retailers choose Imersian

Start with a free trial or book a personalised walkthrough with our team.

No credit card required
Live in 2–4 weeks
Dedicated onboarding support
Imersian vs Roomvo — Live WebAR vs Room Scene Visualisation